Brian Petersen’s professional life
Throughout his professional life, Brian Petersen has made many efforts to appropriate his knowledge to the industry, he is now so embedded in.
Whereas Brian’s expertise in marketing comes from his education as a marketing strategist, his knowledge about whey comes in large from his years at Arla Foods Ingredients. From 2004 to 2016 Brian Petersen was responsible for product management, marketing, market insight, pricing, purchasing, overall planning and customer service teams in Arla Foods Ingredients as well as being a member of the management team of AFI. Through the past many years Arla Foods Ingredients has been working on how to utilize the whey, which makes up a large portion of the by-product in the cheese production.
Prior to 2004 Brian Petersen has had several management roles in the Arla Foods retail organisation both in Denmark and in the Middle East. This has given him the insight and the competence to engage in the specialized consulting, Endupro is offering.
Endupro’s vision
Companies working with the processing and utilization of whey and whey protein often struggle with finding their way when launching new products. When is the right time to launch a new whey product? How can a business evolve their product portfolio and potential? Which commercial initiatives are needed to secure an economically viable business plan?
Based on insights in the market, both regarding the commercial and the more technical aspects, Endupro helps companies to make the right decisions in the process of expanding their range of products. With Endupro’s expertise it is possible for companies in the whey industry to take the leap and live up to their full potential.
